Why We Shop: Emotional Rewards and Retail Strategies
Description: Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping."Pooler shines a spotlight on consumers' shopping habits as he looks at the psychological and social needs behind people's urge to splurge. Putting aside the "old-fashioned" idea of people shopping for practical reasons or to fill basic needs, Pooler notes that modern shoppers buy things to reward themselves, make statements, boost self-esteem, affirm their psyches, and more....This is aPooler...